I combine marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands. I don’t just come up with what’s cool or with something that looks good; I craft the message for your customers and one that you can deliver on. I have seen how the power of brand can elevate a company from a commodity to a more valued asset; how it can rescue a business from the trenches of a price war, and how it can motivate employees and customers alike to become full-fledged fans.